Positioning and message
A concise explanation of the practice, its audience and the reasons someone might choose it.
Touchpoint 01 / 12 · Brand and signage
Make your practice recognisable before the first hello.
Your building is a chance to make the practice’s promise visible. Give people a name, an identity and a place they can recognise again online.
The opportunity
Does the outside tell the right story?
A new client may see a local search listing, visit your website and arrive at the building on different days. If the name, colours, photography and explanation change along that route, each encounter has to start again.
We start by understanding what you want the practice to be known for. The identity then has a job: to make that positioning recognisable on a fascia, an entrance sign, a phone screen and the materials your team uses. A logo is one part of that system.
This is particularly useful when an independent practice opens, moves premises or refreshes its identity. Existing recognition needs consideration too. We plan what changes, what carries forward and how clients will be introduced to it.
What you can commission
A practical scope around this touchpoint.
Identity and applications
Logo use, typography, colours and layouts developed for physical and digital formats.
Exterior signage artwork
Fascia and entrance artwork with dimensions, viewing distance and production requirements considered.
A coordinated changeover
A practical list of website, local listing, printed and building applications to update together.
How the pieces work together
Start with the name people see in search. Follow it through the website header, street-facing fascia and entrance information. We design those applications as one family, then prepare the agreed artwork and digital assets for the people implementing them.
Make the connection
Give the next step the same attention.
A new fascia works harder when the website and window graphics introduce the same practice. Combine the identity project with a focused website refresh or arrival campaign, rather than launching three separate visual directions.
Choose the support you need now. We agree the deliverables, responsibilities, timing and costs before production begins.
From the walkthrough to your practice
Start with the part that needs to work harder.
Bring the real starting point.
Send us your current identity, photographs of the frontage, the approximate sign sizes and what is changing about the practice. We will identify the design scope and any production information still needed.
Agree a useful first scope.
We define the message, formats and connections around your priority. You can commission a focused piece or combine the relevant services into one coordinated project.
Make the change consistently.
Review the proposed work, confirm the information and agree who handles production, publication and updates. We check the agreed links and applications before handover.
A useful check
Would this work in your practice?
- Can someone match the sign to the website they visited?
- Is essential entrance information readable at the distance it will be seen?
- Does the identity still work on a small mobile screen?
Before you brief the work
Your questions, answered.
Can we keep our existing logo?
Yes. We can start by reviewing the existing identity and improving its application. A complete rebrand is only part of the brief if your practice needs one.
Does this include sign manufacture and installation?
The quote will distinguish design, production artwork and any production coordination. Surveying, permissions, manufacture and installation responsibilities are agreed before work starts.
Turn the opportunity into a project
Discuss your brand and signage.
Tell us what is happening in your practice and what you want this touchpoint to achieve. We will discuss a practical first scope, the services that connect to it and a tailored quote.
Discuss your brand and signage